Cayden Dahl Design Cayden Dahl Design

Around The Block Identity

Around The Block is a fictional brand focused on promoting 15-Minute Cities. Their mission is to get people to fight for better community spaces, transportation, and quality of life. Stickers, spray paint stencils, and social media posts have been created as part of a campaign to increase awareness. A brand guideline book has been developed to help facilitate the creation of future campaigns.

Four Around The Block logos, colored in yellow, green, blue and red Eight Around The Block sickers being placed on a surface Spray painted Around The Block Logo with the slogan Space To Park, Or Space To Play Instagram post with a photo featuring an interview with a community member Tote bag with a patern of the B icon Brand guidelines opened to the typestyle page Brand guidelines opened to the colour palette page

Previous Project

Next Project